We’re beyond excited to announce that we have reached yet another major milestone for our company - Cake DeFi is now Bake, and we couldn't be more thrilled!
This exciting change comes as we seek to constantly evolve nature as a company. We believe the new name Bake embodies the action-oriented spirit of our business and echoes our core values of innovation and empowerment.
We understand, however, that you might have some questions on how this will affect you and what comes next. That’s why, to provide clarity and transparency, we've put together this article to provide you with all the information you need regarding this development and what you can expect moving forward.
Why the name change?
When we first started out as a retail business 4 years ago, the name Cake DeFi was a good fit. We were a small team with a big vision: to make DeFi accessible to everyone.
And yet we have grown! Today our business has verticals across not only retail, but also institutional, R&D and venture capital. So the natural evolution is to elevate the name Cake to represent the group - as Cake Group - to better reflect the nature and scale of our operations today.
With that, we’re thrilled to introduce Bake as the new name for our retail arm. Bake is a verb that implies action. It symbolizes our commitment to building and creating new products and services that will help our customers achieve their financial goals. It also represents our customers taking action, confident and in control of their financial destiny.
We are excited about the future of Bake, and we hope you will join us on this journey. Stay tuned for official announcements in the coming weeks and months.
What does this mean for our customers?
This development will not have any major impact on our products or services. We will continue to offer the same great products and services that our customers have come to know and love.
However, there are a few things that will change as a result of this development. First, our logos and content on our website, mobile app, social media and community channels will be updated to reflect the new name. We will be making these changes progressively, so you may still see some instances of our old name being mentioned occasionally.
Today our business has verticals across not only retail, but also institutional, R&D and venture capital. So the natural evolution is to elevate the name Cake to represent our group - as Cake Group - which we believe better reflects the nature and scale of our operations today.Today our business has verticals across not only retail, but also institutional, R&D and venture capital. So the natural evolution is to elevate the name Cake to represent our group - as Cake Group - which we believe better reflects the nature and scale of our operations today.
What other developments can customers expect?
We will be launching a new mobile app in July 2023. The app has been rebuilt from the ground up with an enhanced user interface and optimized functionality, providing an even more seamless user experience.
Along with the upcoming launch of our new mobile app, we’re thrilled to introduce the tagline "Bake it, make it. Love it." This tagline embodies our commitment to making your financial experience as simple and enjoyable as possible.
We're excited to embark on this new journey together
Thank you for your continued trust and support as we transition to Bake. We are incredibly excited about this new era of financial empowerment for our customers, and we believe that this development is a natural step in our evolution as a company. We can't wait for you to experience all the amazing changes coming your way.
We will continue to innovate and evolve as Bake, and we are committed to providing you with the best possible products and services. Thank you again for your support.